Privacy Policy

Last updated: October 5, 2026

This policy explains what information whatsmypersonalitycolor.com ("the site," "we," "us"), published by Taciturn Studios LLC, collects and how it is used. Questions: info@taciturnstudios.com.

The short version

• You can use every quiz and tool without an account.
• Quiz answers are scored in your browser. Your latest result may be saved in your own browser's local storage so you can find it again; we do not receive your individual answers.
• We use Google Analytics to measure traffic and Google AdSense to show ads (not on kids pages). These services use cookies.
• If you choose to give us your email address to receive a printable result, we use it only to send that and any updates you opted into, and you can unsubscribe at any time.

Information we collect

Information you give us. If you email us, we receive your email address and message. If you sign up to receive your printable result by email, we receive your email address, your result color and the date of consent.

Information collected automatically. Like most websites, our hosting provider records technical information such as IP address, browser type, pages requested and time of request, used for security and reliability. Google Analytics collects usage information such as pages viewed, approximate location (city level), device type and referring site, using cookies or similar identifiers.

Information stored only on your device. The quiz may store your latest result (color and axis scores) in your browser's local storage. You can clear it at any time by clearing site data in your browser.

Cookies, analytics and advertising

Google Analytics. We use Google Analytics 4 to understand which pages are useful. Google's use of data is described at How Google uses information from sites or apps that use our services. You can opt out with the Google Analytics opt-out browser add-on.

Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalized advertising at aboutads.info. Advertising partners may use cookies, web beacons and IP addresses to measure ad performance.

Consent in the EEA, UK and Switzerland. For visitors in these regions, analytics and advertising storage default to "denied" until consent is given through a consent message, as required by Google's EU user consent policy.

Affiliate links. Some links to Amazon carry our affiliate tag. If you click one, Amazon may set cookies to attribute a purchase. See our affiliate disclosure.

Interactive tools

• Quiz, Under Pressure, aura quiz and translator: scored in your browser. Your latest quiz result may be saved in your browser's local storage so other tools can use it; we don't receive it.
• Friend mirror: the first name or nickname you type and your friends' answers travel inside the links you share. Replies are saved only in the browser where you open them. We don't store them on our servers.
• Team & classroom color map: a room stores only an optional room name and a count of how many people picked each color. No names, emails or device identifiers are stored. Rooms are deleted automatically 24 hours after creation, or sooner if the host deletes them.
• Premium report and workshop kit (when available): payments are processed by Stripe. We receive confirmation that a payment succeeded and which product was bought, not your full card details. Stripe's privacy policy applies to the payment.
• 8-week email course (optional): if you sign up, we store your email address and chosen color with our email provider (Resend) to send the course. Every email has an unsubscribe link.

Children's privacy

Our kids section is designed for use with parents and teachers. It does not load advertising, does not ask for any personal information, and scores quiz answers inside the browser. On kids pages, Google Analytics runs with Google signals and ad personalization disabled. We do not knowingly collect personal information from children under 13, consistent with the U.S. Children's Online Privacy Protection Act (FTC COPPA rule). If you believe a child has sent us personal information, contact us and we will delete it.

How we use information

To operate and improve the site, respond to messages, send requested emails, measure traffic, show advertising on non-kids pages, and protect the site from abuse. We do not sell personal information.

Sharing

We share information only with service providers that help run the site (hosting, analytics, advertising, email delivery), when required by law, or to protect rights and safety.

Retention

Email subscriber records are kept until you unsubscribe or ask us to delete them. Analytics data is retained according to our Google Analytics data-retention settings. Server logs are kept for a limited period for security.

Your rights

Depending on where you live (for example under the GDPR or California law), you may have the right to access, correct, delete or restrict use of your personal information, and to object to processing. Email info@taciturnstudios.com and we will respond within 30 days.

Changes

We will post any changes on this page with a new "last updated" date.

Contact

Taciturn Studios LLC, 12405 Venice Blvd #236, Los Angeles, CA 90066, United States. info@taciturnstudios.com